Three weeks of watching how teams actually work.
Before writing a line of code, I shadowed five distributed studios for three weeks each. I watched stand-ups, retros, async hand-offs. I read their Notion docs and their Slack channels.
The pattern was always the same: people bypassed the formal PM tool the moment things got real. Decisions happened in DMs. Status updates lived in private docs. The PM tool was a graveyard of stale tickets.
- Insight 01Most PM software is built for managers, not the people doing the work.
- Insight 02Distributed teams need rituals, not just dashboards.
- Insight 03Speed is a feature. 200ms latency kills a tool.